Client
3C Ideas
Participation
Creative Direction
Project
Comunidad 3R is an ecology program initiated by 3C Ideas. Students from different universities formed teams, and collected materials among other activities, as part of a competition that increases ecologic awareness. We were in charge of giving it a compelling visual identity.
Insight
Ecology is an important matter we’re taught starting around elementary school and keep in mind throughout our lives. The message is always the same and focuses on the horrible consequences.
We didn’t want to be a part of just another generic ecologic program, we wanted to communicate there is another way, so we stated a message of collaboration and dynamism. This message, paired with a visual language focused on energy and joy, resulted in a visual identity exciting to participants.
